Your customers ask the same questions every day. Your team answers them every day. Here's how to use AI to turn those questions into a searchable FAQ page that answers them 24/7 — so your customers help themselves and your team handles the stuff that actually matters.
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Claude or ChatGPT | Writes clear, helpful answers to your most common questions | Free | Sign up → |
| Your Existing Website | Where the FAQ page will live | Already have it | Sign up → |
What to do: Ask your team (or yourself): what are the questions we hear every single day? Write them down exactly as customers ask them. Not how you’d phrase them — how the customer says it.
Why you’re doing it: FAQs that use customer language get found by search engines and feel natural to read. “How much does it cost?” beats “Pricing Information” every time.
What to expect: 10 minutes. Most businesses can list 15–20 without thinking hard. Common categories: pricing, hours, booking, cancellation, what’s included, service area, turnaround time.
What to do: Open Claude and use this prompt: “I run a [type of business]. Write clear, helpful answers to these customer FAQs. Keep each answer under 75 words. Be specific and direct — no fluff. Here are the questions: [paste your list]”
Why you’re doing it: AI writes clear, concise answers faster than you can. The key instruction is “under 75 words” — FAQ answers should be short. If someone needs more detail, they’ll call you.
What to expect: Complete answers to all your questions in about 60 seconds. Read through them, correct any inaccuracies, and add specific details (your actual prices, hours, policies).
Common mistakes: AI answers that are too vague. If the question is “How much does a kitchen remodel cost?” don’t accept “Pricing varies based on your needs.” Write “Kitchen remodels typically range from $15,000–$45,000. We offer free estimates.”
What to do: Create a new page on your website called “FAQ” or “Common Questions.” Paste your questions and answers. If your website builder supports accordion/dropdown formatting, use that — it looks cleaner and lets people scan quickly.
Why you’re doing it: This page now handles questions 24/7. Customers who Google “Does [your business] offer free estimates?” will land directly on your FAQ.
What to expect: Adding the page takes 10–15 minutes depending on your website platform. Most builders (Wix, Squarespace, WordPress) have FAQ templates or accordion blocks built in.
Common mistakes: Burying the FAQ page in your footer where nobody finds it. Link to it from your navigation menu and from your Contact page.
What to do: Group your questions into categories: Pricing, Scheduling, Services, Policies, etc. Add a short heading for each category.
Why you’re doing it: A wall of 20 questions is hard to scan. Categories help people find what they need in seconds.
What to expect: 5 minutes of reorganizing.
What to do: Add a link to your FAQ page in your email signature, your social media bios, your Google Business Profile, and your auto-reply emails. When someone emails a common question, reply with the answer AND a link to the FAQ for future reference.
Why you’re doing it: The FAQ only saves you time if people actually find it. Put the link everywhere customers interact with you.
This workflow is Beta — Based on Best Available Knowledge. This is a straightforward content creation workflow. The AI writes the answers, you add them to your site. No complex tools or integrations required.