You've been told you need a blog for SEO. But you're not a writer, and staring at a blank page for an hour to produce 300 mediocre words isn't your idea of a good time. Here's the process for using AI to draft, edit, and publish a blog post that sounds human — in 30 minutes flat.
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Claude or ChatGPT | Drafts your blog post from a few bullet points | Free | Sign up → |
| Hemingway Editor | Checks readability and highlights overly complex sentences | Free (web version) | Sign up → |
What to do: Think about the last 5 questions a customer asked you. Each one is a blog post. “How often should I change my oil?” “What’s the difference between hardwood and laminate?” “How much does a kitchen remodel cost?” Write down the question.
Why you’re doing it: The best blog topics come from real customer questions. These are things people are literally Googling, which means your post will get found.
What to expect: 2 minutes. If you can’t think of a question, check your email inbox or DMs for common questions.
What to do: Open Claude and use this prompt: “Write a 600-word blog post answering this question: [your question]. Write for a general audience — no jargon. Use short paragraphs. Include practical advice someone can use immediately. Use a friendly, expert tone like you’re explaining this to a friend.”
Why you’re doing it: AI gets you from blank page to complete first draft in 30 seconds. You’re the editor, not the writer. This is the single biggest time savings in the whole process.
What to expect: A complete blog post that’s about 80% there. It’ll have good structure and decent advice, but it’ll lack your personal experience and specific details.
Common mistakes: Publishing the AI draft without editing. The draft is a starting point, not the final product. Step 3 is where you make it yours.
What to do: Read through the draft and add: one real story or example from your experience, specific numbers or details (real prices, real timeframes, real results), and your honest opinion. Remove anything that sounds generic or like corporate-speak. Read it out loud — if it doesn’t sound like something you’d say, rewrite that part.
Why you’re doing it: AI writes clean prose but it doesn’t know YOUR stories. The personal touches are what make readers trust you and come back for more.
What to expect: 10–15 minutes of editing. This is the most important step. A blog post with one real story from your business is worth ten generic AI posts.
What to do: Paste your edited post into Hemingway Editor. Aim for Grade 6–8 reading level. Fix any sentences highlighted in red (hard to read) or yellow (very hard to read).
Why you’re doing it: Simple writing gets read. Complex writing gets skipped. If a sentence needs a second read to understand, it’s too complicated.
What to expect: 5 minutes. You’ll probably simplify 3–4 sentences. Split long ones into two shorter ones.
What to do: Ask AI for 5 title options: “Give me 5 blog post title options for this article. Make them specific and curiosity-driven. Include numbers where possible.” Pick the best one. Add a relevant image (your own photo or one from Unsplash). Publish on your website’s blog.
Why you’re doing it: The title determines whether anyone clicks. A specific title like “5 Signs Your Water Heater Is About to Die” outperforms a generic one like “Water Heater Maintenance Tips.”
What to expect: 5 minutes to finalize and publish. Total time from start to live post: about 30 minutes.
This workflow is Beta — Based on Best Available Knowledge. This is a content creation workflow we’ve tested extensively. The AI handles the heavy lifting; you add the expertise that makes it valuable.